The Sustainable Business Forum brought together an expert panel to explore the strategic connection between safety and sustainability, and suggest best practices. This event was originally aired March 2nd, 2011

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Today most companies claim to care about workplace safety, but some feel that sentiment is not always present in corporations' day-to-day operations. After a chain of high-profile accidents that have had both human and environmental costs, some large corporations have been accused of putting profits ahead of workers' safety. But the resulting accidents have instead cost those companies dearly. Shouldn't a safe, responsible operation also be a productive one? Posturing aside, what exactly is the relationship between safety and business sustainability?

Webcast participants include...
Bruce Piasecki

Dr. Bruce Piasecki is the president and founder of AHC Group, Inc., a management consulting firm specializing in energy, materials, and environmental corporate matters since 1981. Dr. Piasecki facilitates leadership workshop seminars focused on linking sustainability, enterprise risk and safety. He is the author of seven seminal books on business strategy, valuation, and corporate change, including the Nature Society's book of the year, In Search of Environmental Excellence: Moving Beyond Blame. His articles have appeared in the Los Angeles Times, the Baltimore Sun, the MIT Technology Review, and more. His latest book, The Surprising Solution, is available online as an e-book.

Mei-Li Lin

Dr. Mei-Li Lin is Senior Director of the Research & Statistical Services Group of the National Safety Council. She is the founder of the Robert W. Campbell Award and the Campbell Institute, and editor of the Journal of Safety Research. Dr. Lin has served on several national advisory boards and committees, including the NIOSH Board of Scientific Counselors, the BTS Advisory Committee, and the CDC NCIPC Initial Review Committee.

Patti Walters

Patricia B. Walters is a Public Affairs Consultant in Crisis Management for DuPont Global Public Affairs. Patti manages the many processes that maintain crisis management preparedness for DuPont worldwide. Over the years, she has established standards and developed guidelines for DuPont crisis management facilities, a database for housing global crisis team information, and a notification system to activate emergency response and crisis teams. Patti's role involves guiding the crisis team leaders so they are in compliance with DuPont standards for crisis management plans and related materials. Her responsibilities also include developing and facilitating full-scale drills and tabletop exercises with the crisis teams.

Richard Murphy

Richard McGill Murphy moderates the Sustainable Business Forum. Murphy is a journalist and media consultant with 15 years of experience covering business, technology and international affairs. He writes for Fortune and BusinessWeek and serves as managing partner of Walled City Media LLC, a media strategy firm. Previously, he has worked as a top editor at Fortune Small Business and CNNMoney.com, and earlier served as editorial and program director at the Committee to Protect Journalists. He holds a bachelor's degree in literature from Harvard and a doctorate in social anthropology from Oxford University.