Audio Archive: Social Sustainability - Using Social Media to Advance a Corporate Sustainability Agenda
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How can social media be a part of a smart sustainability program? Can social tools be used internally or externally to help make a company more sustainable or responsible? And, just as importantly, how can they be used to encourage consumers to engage with your sustainability message and corporate values?
These are the questions we tackled in this webinar on Nov. 15, 2011, explaining how to take a social media strategy to the next step and create a definition for sustainability within your company. Once you've defined business sustainability, you can best use the right social media channels to promote your values and efforts. Our panel of experts addressed:
- Reaching niche communities
- Social media crisis management
- Engaging customers to help deliver your message of sustainability.
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Sarah Leiseca is a Director of Public Strategies’ Consulting practice group, coordinating strategic communications and public affairs campaign services for a range of corporate clients. Her work at Public Strategies has included campaigns for a large nonprofit hospital system, a pet food manufacturer and a major automobile manufacturer. Sarah also coordinates Public Strategies’ Media Intelligence offering, providing client teams across the firm with leadership in day-to-day media monitoring, crisis media monitoring, media analyses and long-term reputation management assessments.
Lauren Proctor is a New York City based marketing innovation strategist and freelance writer who is fascinated with the forces that motivate people to commune online. She works at L2, a think tank for marketing innovation, and is a researcher at the Hybrid Reality Institute. Lauren also consults a select roster of brands in advancing their interactive new media marketing strategy. Her approach to marketing takes into account brand strategy, consumer behavior, transmedia storytelling, behavioral psychology and digital culture. Lauren received an MA in Marketing Innovation Strategy from New York University.
Eileen Brown is CEO of Amastra and a social business specialist who has been working with collaborative technologies for over 18 years. Eileen creates the social business, ignites communities and improves social commerce and social CRM. She works across the globe with companies to develop their social business strategy, customer reach and online branding. Her book, Working The Crowd: Social Media Marketing for Business, is available on Amazon. She is a regular speaker at conferences around the world, maintains a successful blog and can also be found on Twitter, Facebook and Google +.
Marc Gunther is a veteran journalist, speaker, writer and consultant whose focus is business and sustainability. Marc is a contributing editor at FORTUNE magazine, a senior writer at Greenbiz.com, and a lead blogger at The Energy Collective. He's also a husband and father, a lover of the outdoors and a marathon runner. Marc is the author or co-author of four books, including Faith and Fortune: How Compassionate Capitalism is Transforming American Business. He's a graduate of Yale who lives in Bethesda, MD.
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