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In a transparent, globalized economy, there is increasingly no such thing as private behavior. For better or worse, nearly everything that happens inside companies can be forwarded, tweeted, or blogged about. In some ways this is a good thing: social media can help companies by allowing them to assess consumer sentiment more accurately and build stronger, more direct relationships with their customers. But employees can misuse social media, for example to leak confidential material. Consumers and competitors can also use social media to attack a company’s reputation.

So how can companies craft sustainable social media strategies? This webinar addressed this question by presenting arguments and case studies from the leading minds in the social media revolution.

Download or stream the archive to hear our panel discuss:

  • Levels of risk associated with corporate social media use
  • The decision-making process for getting involved in social media
  • How to build a safe social media strategy
  • Key case studies showing the best and worst of social media engagement

Brian Solis is the author of the acclaimed new book on social media and business, Engage!, and principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture.

Gary Spangler is Corporate eMarketing Manager at DuPont, responsible for creating a Competency Center for Social Media marketing there, and providing eMarketing consulting services and online reputation management to DuPont businesses. He is a frequent speaker to conferences and companies on B2B Word of Mouth and Social Media Marketing, a member of the Word of Mouth Marketing Association (WOMMA) Board of Directors. Gary was a OMMA national finalist for Best Campaign in Social Media and was nominated by the DMA as a Direct Marketer of the Year.

Regina Clark is Managing Director of CyberFactors, bringing more than 14 years in diverse financial, audit, and business consulting experience to her role. Regina has gained extensive accounting experience through senior accountant and management roles for a variety of companies, and as a CPA, her experience includes providing comprehensive financial & compliance audit services for insurance, reinsurance, health care and commercial real estate companies, both private and publicly traded.

Richard McGill Murphy is Chief Content Officer at Social Media Today. Murphy is a journalist and media executive with 15 years of experience covering business, technology and international affairs. He previously edited Fortune Small Business magazine and served as editorial and program director at the Committee to Protect Journalists. Murphy is a contributing editor at Fortune magazine. He holds a bachelor’s degree in literature from Harvard and a doctorate in social anthropology from Oxford University.