Technology Big Data Customer Zone
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Technology Big Data Customer Zone
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How to Measure the ‘WHY’ Behind User Behavior?

- Jul 03, 2017

In our data-obsessed world, collecting user data is easier than ever before. Analyzing it and sifting through it to find valuable insights, however, still presents a huge challenge for businesses. Tracking the success of your website or mobile app has not only become necessary, but crucial as well. Traditional analytics focus on measuring key metrics and…

Business Customer Zone
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Business Customer Zone
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Research: Business Cleanliness Key to Customer Satisfaction

- Jun 19, 2017

You recently trained your employees to be more responsive and tactful. They are more polite and helpful than your competitors. However, your customer service ratings continue to suffer. What is going wrong? The problem could stem from your inability to keep your facilities clean. Cleanliness Plays an Important Role in Customer Experience Customer service has…