News Social media Marketing
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News Social media Marketing
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Is Content Marketing the Next Social Media for Millennials with a Message?

- Jul 08, 2017

Content marketing is a strategy companies, organizations and influencers use to get a message out to their followers. My fellow millennials, if nothing else, have consistently proven that they are storytellers, something Neil Patel points out is a critical element of content marketing. The next evolution in social media influence is a personal website, blog…

News Social media Marketing
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News Social media Marketing
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3 Ways Media Monitoring can Help You Disrupt Your Marketing Communications

- Jul 05, 2017

You may initially think that media monitoring is just about public relations and monitoring what people are saying about your brand. It is definitely about these two things, but not only these two things. There are many other ways that you can use your media monitoring tools to advance your marketing and communications efforts. Today,…

Marketing e-Selling
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Marketing e-Selling
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How to Successfully Market Your Next Online Course

- Jun 10, 2017

Have you ever considered selling an online course? Over the past few years, this has become a very profitable niche. But in order to be successful, you have to make sure you have the right marketing strategy in place. Online Courses on the Rise Online learning has grown considerably over the past few years. When…

Social media Marketing
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Social media Marketing
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Unique Copywriting Rules for Social Media Marketing

- Jun 07, 2017

Too many marketers believe that the practices that work best in some mediums are ideal for social media. Unfortunately, that simply isn’t the case. If you got a great ad working on Google Adwords, you can’t expect it to work on social media. Here are some reasons social media marketing is different and what practices…

Social media Technology Marketing
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Social media Technology Marketing
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6 Tips to Create a CAN-SPAM Compliant Marketing Campaign

- Jun 06, 2017

Digital marketing became the new frontier in the late 1990s. Unfortunately, some unscrupulous and careless marketers abused it, which forced regulators to step in. New laws were passed to fight spam on email, social media and SMS marketing campaign. CAN-SPAM is one of the widest reaching and most enforced. It’s important to understand these laws…

Business Marketing Marketing Automation
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Business Marketing Marketing Automation
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Merging ABM and Marketing Automation for Maximum ROI

- Jun 05, 2017

Marketing automation became a gamechanger in 2006 when the first marketing automation tools hit the market. Marketing automation has become a necessity in 2017, since marketers have limited time and resources. While there are plenty of benefits of marketing automation, the technology still has room to blossom. The emergence of Account-based marketing (ABM) offers new…