10 reasons NOT to Attend a Conference on Sustainability Reporting
Last year I gave you 45 reasons for attending the Smarter Sustainability Reporting conference which was held in London in May. As it turned out, the conference was a massive success, as you can see in my post-conference post. So much so, in fact, that organizers Sustainable Business and edie.net have invited me back to chair the conference a second time. A great honor and lots of fun!
2: You have no plans to be in London in February 2013, and your schedule is totally inflexible. Making room for one of the most interesting events on the sustainability reporting calendar in the UK in 2013 is absolutely impossible. You are overworked, overloaded, overtravelled, overconferenced and underbudgeted. Why change your plans for this one? The fact that you will gain cutting-edge insights, learn from best-in-class leaders, have an opportunity to reframe your thinking about sustainability reporting and related processes, and generally have a totally fun and productive day is not relevant. Just keep going into the office and doing what you're doing. That's ok. Ostriches manage to survive somehow (though some ostrich species are listed as endangered).
1: And finally, the number one reason not to attend the Smarter Sustainability Reporting Conference is that the 5th of February is your birthday and you make it a rule not to attend conferences on your birthday. Of course, if it is your birthday, I am sure that we can arrange a modest celebration (please let me know how many candles). But if it's a matter of principle, or you actually have something better to do on your birthday, then of course, you should not attend. Although all rules have exceptions.
If you found yourself identifying with any of the above reasons not to attend this conference, then I expect you won't be saying hi in February. Thankfully, the CSR Reporting Blog readership is quite an enlightened, open and curious crowd, so I am sure that at least 9 of the above ten reasons won't apply to you (number 4 is the weak link). I am optimistic that a bunch of you will want to attend, so I can offer you a discounted rate which you can DM me on twitter or email me to receive.
In the run-up to the conference, I will be chatting with some of the key speakers and introducing some of the themes of the conference in a series of blog posts to whet your appetite. Looking forward to seeing you in London in February! Please don't not attend!
elaine cohen, CSR consultant, Sustainability Reporter, HR Professional, Ice Cream Addict. Author of : CSR for HR: A necessary partnership for advancing responsible business practices (read more on www.csrforhr.com) Founding partner at BeyondBusiness Ltd (www.b-yond.biz/en) consulting to companies on CSR strategy, processes and sustainability communications.
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