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Winning Cleantech by Design
Guest post by Chris SherwinBeing able to get across a green product’s essence to consumers and investors is a key that can turn it from a fringe interest to mass market success. Design can connect consumers with a cleantech product’s functions,...
Ontarians Want More Sustainable Communities
Eight-nine per cent of Ontarians feel their communities would benefit environmentally and economically by incorporating green alternatives, according to a new survey conducted by Research House. Green product manufacturers and suppliers may look...
Send a Growable Card to Clients
I recently received a wonderful greeting card from Walmart. It is made of special seed paper that can be grown into a plant. For a company on the sustainability journey, the card itself delivers a message of growth. I love it so much that I...
TD Greening from Inside Out
While some ‘green’ businesses do little more than changing light bulbs and focus on greening their reputations, TD Bank take a long term view and green themselves slowly and steadily from the inside out. In this exclusive interview, TD Chief...
Three CEOs in One Room: Walmart, Coca-Cola, Unilever
Some of the biggest CEOs in Canada come together for the Walmart Green Student Challenge. I took this rare opportunity to ask them: Where is sustainability going for Canadian industries? Walmart, Coca-Cola, and Unilever already share best practices...
Integrating Corporate Responsibility Into Brand: GM vs Zipcar
Guest post by Ksenia BenifandThere is a powerful opportunity for brand managers to integrate corporate responsibility commitments into brand platforms to win consumer loyalty. General Motors and Zipcar both ran recent campaigns in universities to...
Integrated Reporting: Experiences from KPMG, PwC, Experts, Practitioners
What is integrated reporting? What are the benefits and what’s involved in its adoption? We survey views from PricewaterhouseCoopers, KPMG, and talked to Michael Krzus, the author of One Report: Better Strategy through Integrated Reporting. Joanne...
Carbon Disclosure Project Canada 2011: Key Highlights
Carbon Disclosure Project releases its Canada 2011 report last week at the Toronto Stock Exchange. More Canadian companies than ever publicly report their greenhouse gas emissions. Contrary to the common belief that going green slows growth,...
12 Ways Consumers Turn Green Intentions Into Green Actions
82% of consumers have good green intentions, but only 16% are dedicated to fulfilling these intentions, according to an Ogilvy study. This puts 66% in what is called the ‘Middle Green’, a group that is neither active environment crusaders nor anti-...
Canadian Companies Show Leadership in Corporate Social Responsibility
Guest post by Venkat S. Somasundaram Canadian companies such as Talisman Energy are showing leadership in corporate social responsibility on the global stage. In a globalized world, it is important for companies that are operating in other...
How To Embed Sustainability Into Corporate Culture: A Cheat Sheet
93% of CEOs see sustainability as important to their company’s future success, as found by a UN-Accenture study. But how does one embed sustainability into a company’s core culture? Dr. Stephanie Bertels of Simon Fraser University conducted one of...
Coca-Cola: A Case Study In Sustainability
How does Coca-Cola integrate sustainability into their operations? For several years its facility in Brampton, Ontario, one of its largest in North America, has been transforming its manufacturing and distribution to save energy, reduce carbon...
