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Send a Growable Card to Clients

I recently received a wonderful greeting card from Walmart. It is made of special seed paper that can be grown into a plant. For a company on the sustainability journey, the card itself delivers a message of growth. I love it so much that I...
Posted April 25, 2012 with 52 views     
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TD Greening from Inside Out

While some ‘green’ businesses do little more than changing light bulbs and focus on greening their reputations, TD Bank take a long term view and green themselves slowly and steadily from the inside out. In this exclusive interview, TD Chief...
Posted March 21, 2012 with 219 views     
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Three CEOs in One Room: Walmart, Coca-Cola, Unilever

Some of the biggest CEOs in Canada come together for the Walmart Green Student Challenge. I took this rare opportunity to ask them: Where is sustainability going for Canadian industries? Walmart, Coca-Cola, and Unilever already share best practices...
Posted March 2, 2012 with 510 views     
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Integrating Corporate Responsibility Into Brand: GM vs Zipcar

Guest post by Ksenia BenifandThere is a powerful opportunity for brand managers to integrate corporate responsibility commitments into brand platforms to win consumer loyalty. General Motors and Zipcar both ran recent campaigns in universities to...
Posted December 6, 2011 with 650 views     
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Integrated Reporting: Experiences from KPMG, PwC, Experts, Practitioners

What is integrated reporting? What are the benefits and what’s involved in its adoption? We survey views from PricewaterhouseCoopers, KPMG, and talked to Michael Krzus, the author of One Report: Better Strategy through Integrated Reporting. Joanne...
Posted November 2, 2011 with 404 views     
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Carbon Disclosure Project Canada 2011: Key Highlights

Carbon Disclosure Project releases its Canada 2011 report last week at the Toronto Stock Exchange. More Canadian companies than ever publicly report their greenhouse gas emissions. Contrary to the common belief that going green slows growth,...
Posted October 16, 2011 with 285 views     
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12 Ways Consumers Turn Green Intentions Into Green Actions

82% of consumers have good green intentions, but only 16% are dedicated to fulfilling these intentions, according to an Ogilvy study. This puts 66% in what is called the ‘Middle Green’, a group that is neither active environment crusaders nor anti-...
Posted September 7, 2011 with 398 views     
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Canadian Companies Show Leadership in Corporate Social Responsibility

Guest post by Venkat S. Somasundaram Canadian companies such as Talisman Energy are showing leadership in corporate social responsibility on the global stage. In a globalized world, it is important for companies that are operating in other...
Posted August 30, 2011 with 839 views     
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How To Embed Sustainability Into Corporate Culture: A Cheat Sheet

93% of CEOs see sustainability as important to their company’s future success, as found by a UN-Accenture study. But how does one embed sustainability into a company’s core culture? Dr. Stephanie Bertels of Simon Fraser University conducted one of...
Posted August 11, 2011 with 524 views     
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Coca-Cola: A Case Study In Sustainability

How does Coca-Cola integrate sustainability into their operations? For several years its facility in Brampton, Ontario, one of its largest in North America, has been transforming its manufacturing and distribution to save energy, reduce carbon...
Posted July 28, 2011 with 1,607 views     
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Top Talent Attracted to Socially Responsible Companies

Talents are key to success in today’s business. How much would a company pay to lower staff turnover rate by 12%? Best Employers in Canada winner LoyaltyOne achieved this through going green. I talked to Chief Sustainability Officer Debbie Baxter to...
Posted June 25, 2011 with 767 views     
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Sears Canada Open Their Sustainability Playbook

Companies know that a coordinated sustainability initiative is a business imperative. But how do you implement your sustainability initiative? Where does sustainability fit within the corporate structure? How do you overcome the inevitable...
Posted May 18, 2011 with 322 views     
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