Safety & Sustainability eBook

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Safety & Sustainability Ebook
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What is the relationship between safety and business sustainability? The Sustainable Business Forum’s new e-book offers new perspectives on this perennial question. Leadership expert Ted Coine argues that business leaders can mitigate potentially brand-killing safety crises by creating cultures based on the principle that ethical behavior is good for business. Bruce Piasecki and Mark Coleman of the AHC Group, a risk management consultancy, suggest that in a fast-moving and often dangerous world, companies can “compete for sustainability” by broadening their traditional definitions of risk.

As with any business process, building a safety culture requires strong analytics and a relentless commitment to continuous improvement. National Safety Council research director Mei-Li Lin illustrates these principles in her dramatic case study of Rio Tinto Alcan, a global aluminum company that overcame a safety crisis at one of its Chinese facilities. AndDuPont public affairs consultant Patricia Walters present the company’s holistic approach to crisis management and show how it paid off when a hurricane hit DuPont’s operations in Virginia.

One key lesson emerges from all these accounts: You can’t build a sustainable business without taking a long-term view about the human and environmental context in which you operate. While building a safety culture may impose short-term costs, great companies view workplace safety as an essential driver of business success.