marketing automation
Business Marketing Marketing Automation
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Business Marketing Marketing Automation
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Merging ABM and Marketing Automation for Maximum ROI

- Jun 05, 2017

Marketing automation became a gamechanger in 2006 when the first marketing automation tools hit the market. Marketing automation has become a necessity in 2017, since marketers have limited time and resources. While there are plenty of benefits of marketing automation, the technology still has room to blossom. The emergence of Account-based marketing (ABM) offers new…