Showing appreciation for your clients and customers can make all the difference in getting them to stay clients and customers. Sixty-eight percent of customers change brands when they feel that a company is indifferent to them. So don’t let your customers and clients feel like you don’t care. Try one of these easy, affordable ways to show your clients and customers how much their support means to you.
1) Offer an Upgrade
Have you recently upgraded a product or added a new service? Treat your best clients to a free upgrade or throw in the new service for free. The next time they’re in the market for what you’re selling, they’ll remember how you bumped them up.
2) Give a Sample
Free samples aren’t just for the grocery store. Offer your customers a free trial or small sample of your newest product or service. Whether it’s a bite of your bakery’s new brownie or a beta-run of your company’s newest software, asking your customers for their opinion of a new product or service will help improve their opinion of your brand.
3) Engage With Customers on Social Media
Social media has given companies a new and valuable way to connect with clients and customers. Many customers attempt to engage with companies on social media because it’s convenient for them, or because they feel unheard when they attempt to make contact through more traditional means. Half of social media users air their complaints about brands and products on social media, but only a third of those complaints are addressed by the companies in question. However, responding to customer complaints on social media can keep them loyal; 71 percent of social media users who receive an effective response to online consumer complaints go on to recommend that brand to others.
4) Give Holiday Gifts
The holidays are the perfect time to offer your clients a free gift. Holiday client gifts and cards show clients and customers that you’re thankful for their support. Include a hand-written card for that personal touch.
5) Give Coupons
Everyone loves discounts and freebies, and coupons are a great way to bring in new business, because they give clients a reason to shop again. Tie coupons to a loyalty program and base them off of a client’s purchase history. You could even give out coupons for a non-competitor’s products.
6) Invest in Employee Retention
One of the best ways to foster brand loyalty is to ensure that customers have the chance to develop relationships with the employees who serve them. As your employees get to know your clients better over time, they’ll be able to offer better customer service, and there’s nothing quite like long-term employees for creating a positive experience for clients. Keep employees around, and you’ll keep customers around.
7) Use First Names
People respond well to being called by name, and using first names inspires your clients to feel like you have more than just a business relationship. Use first names with your clients, and train your staff to do the same. You’ll be surprised at how much of a difference it makes.
8) Host Private Events
A private event gives your company the chance to fete your best clients, and only your best clients. Whether you’re just giving them a shot to buy your newest product before anyone else does, or you’re wining and dining them with delicious food and entertainment, private events foster feelings of exclusivity that keep good clients loyal.
9) Give Loyal Customers Occasional Discounts
An occasional discount or freebie lets clients know that you appreciate their business in a very tangible way – by letting them keep some of their hard-earned money in their pockets. Clients will be more likely to return when you give them occasional discounts, freebies, or birthday specials to show that you value their support.
10) Feature Favorite Customers
Everyone loves a little public recognition, and featuring your favorite customers – in-store, on social media, or both – lets clients bask in a little publicity. Include a quick Q&A with the featured client, and encourage them to share fun details about themselves, or simply discuss what they like best about your company, products, or services.
Client appreciation lets your clients know how grateful you are for their support of your company. Make customer appreciation a part of your day-to-day business dealings, and customers will reward you with increased loyalty and word-of-mouth advertising.