What does your logo say about you and your brand? Your logo is one of the essential aspects of your branding, so it needs to be good. If you don’t currently have a logo or brand identity of your own, the good news is that there are plenty of resources, tools, and reference guides to help you along the way.
If you want to make a severe impact on your target audience, it's vital that you understand what your logo says about your branding. Colors, shapes, text fonts, and even the placement of your web pages matters when it comes to creating and presenting a successful logo.
Logo Creation in the World of Business Today
Every website, brand, and businesses need to have a powerful logo design to represent their brand. With more than a billion active sites on the internet, it’s important to make a great first impression and stand out from the crowd. Even better, this process can be done in-house, outsourced, or created through the use of online tools.
One of the easiest ways to come up with a unique brand identity, is to simply use an online logo generator. With so many different options out there for getting graphic design and logo work completed, it likely makes the most sense to create your first design through a logo creation tool. The benefits of using such a tool (especially one powered by artificial intelligence) is that it can provide an unlimited supply of draft designs for you to choose from. All a user needs to do is select their colors, a few icons, and also import their site or business name.
At the same time, it’s also important to get inspire from other successful and well-known logo designs from other brands. To help you decide on an effective logo, it helps to take a look at what others have done. However, we’ve already done most of the work and laid out some of the most expensive logo designs ever created!
Most Expensive Logo Designs Ever
Below are 10 of the most expensive logo designs of all time. We've done a short analysis on each one and made a few comments on what makes them unique or successful. Take a look at these and decide what you think makes them unique.
To make it attractive, we've started with the 10th most expensive one and worked up to the topmost costly logo in the world to date.
10. Belfast Logo Design
Let’s talk about Belfast Logo Design. The Belfast logo was created as a remake of their original logo, advertising the city of Belfast, Ireland. The letter, "B" is drawn and colored in the shape of a heart in the shade of purple. Purple denotes royalty and prominence, which may point to the diverse and regal culture of ancient Ireland. The design cost $280,000 to create and was rendered in several different colors before deciding on purple. The city name is denoted on the inside of the heart shape.
Why did Belfast change its logo? Reportedly, it was to work on attracting more tourists to the area and to move away from the previous reputation of the town which is somewhat turbulent.
Any Irish city that doesn't have a green logo is sure to gain attention!
9. City of Melbourne
The City of Melbourne is located in Australia or "the Outback" as some locals call it. The new logo was designed by Lander Associated and introduced in 2009. The colors of blue and green were chosen to illustrate the corporate power of the Melbourne city. The "M" is a new, more stylish version of the previous "M" and has been with positive reviews by critics and residents of Melbourne.
How much did it cost? More than most budgets would allow- $625,000.
If you want to spend this much, you may need to start saving now.
8. London 2012 Olympics Logo
This design for the 2012 version of the London Olympics ran the same cost as the Melbourne City logo ($625,000). This makes it one of the most expensive logos of all times. There is a ton of money that goes into the funding of the annual UK Olympics so the Olympics committee wanted to make sure they created a logo that would make an impact. It also made an impact on their bank account, however!
We can't help but wonder if these expensive logos are more about what John Steinbeck once referred to as "it's not so much to go but to tell afterward," about taking exotic vacations to unusual places. In other words, do these companies need to spend this much on a logo or do they enjoy telling others how much they paid? Who knows?
The ironic thing is, despite the exorbitant cost, the London Olympics logo has not been widely accepted. Some commented that it could have been "drawn by anyone" and others thought it offered nothing unusual or any historical or cultural insight that London is known for.
So, this all begs the question? Why spend this much on something you could have done yourself?
7. Pepsi Logo
Pepsi has always been known for its logo. Through all of the changes, the fan base for Pepsi has remained. Their most recent move, though, cost them a pretty penny: $1,000,000. The color red is more prominent in this new version, but other than that, it's difficult to see the changes.
The entire logo just seems to have slipped down a few centimeters and appears more tilted than previous versions. Some say the new Pepsi logo was an attempt to challenge Coca-Cola to change their logo or to outdo their branding.
Coca-Cola's strategy has been significantly different by remaining static and rarely changing their logo except for minor adjustments. These two brands are reminders that change for the sake of change is never good. But slight changes can make a difference in the amount of attention your brand gets from its fan base and others. Drastic changes should be avoided when possible as it often shakes up your fan base and results in a mutiny among the troops and may shatter the foundation of your branding.
The BBC is known to British listeners as the British Broadcasting Corporation. They have not changed their logo since 1997, but the one shown above cost them quite a penny: $1,800,000. They hold the record for keeping their logo the same over a period of over 20 years. This kind of stability helps reinforce a brand's identity and cuts down on confusion regarding the brand's ideologies.
A brand that decides to keep its logo the same all of these years must know that stability is an excellent way to get and keep its loyal fanbase and it's likely that they focus on gaining attention from other techniques than logo design and redesign.
If you think the above logos were expensive, you haven't seen anything yet. This newly redesigned logo for the Australia/New Zealand Banking Group cost them a whopping $15,000,000. It features the ANZ lettering which seems to be kinetic and combines this with a strong graphic element. The color is a soft hue of baby blue, but the strength of the logo outweighs the color component.
Sometimes a logo redesign is just a part of a more extensive advertising and promotional strategy, and this is one of those times. This design was the result of a broader strategy to promote the brand from 2010 to 2012 and ended with this logo.
Posten is the official post office of Norway. The word "posten" means "post" and features the words, "Posten Norge" as the focus. This logo design was introduced in 2008 and all of the post offices in Norway followed suit. The sum paid for the design was a mind-boggling $55,000,000. Was it worth this hefty sum to recreated the logo?
Seems like a high price to pay when the average postal stamp only averages 30 cents. It will take a lot of letters to see a profit from this investment. What the logo does in the hearts and minds of people remains to be seen.
Accenture created this logo with the lowercase "accents" and an accent mark above it. It is supposed to symbolize the phrase, "accent of the future." They left the Anderson Consulting Group to venture out on their own, so they were forced to change their logo to something unique that could stand alone.
For this new logo, they paid a sum of $100,000,000. This is more than the cost of purchasing some companies, so we can only hope this investment paid off for them.
All we know is that they decided on this choice after 50 other options were rejected and that the logo is instantly recognizable in their industry. That's what it's all about. But we can't help but wonder if they could have had it created for a lower cost.
BP (British Petroleum) developed this logo for the whopping cost of $210,000, a sum that they likely wished to have back when their ocean tanker collided en route to its destination in the Gulf of Mexico, spilling millions of barrels of oil into the sea.
They had hoped to help create an association with an earth-friendly design which backfired badly due to the accident.
We use this logo example as the perfect example of a logo tragedy where the lesson is "always look toward the future" and realize that there is no way to predict it with full certainty. For this reason, much thought should be put into the design and creation of a logo and to consider the outcome at all times.
Did you ever wonder what that checkmark costs on the Symantec packaging? How about $1,280,000,000? Yes, that's right. That's what they paid! But, in their defense, that's not just any checkmark. It's the VeriSign logo which they purchased to use on their Symantec products. Since trust is so important to customers, perhaps it was worth it to gain millions of customers with the VeriSign logo that ensures SSL security.
Still, it will take a lot of downloads and software purchases to break even!
Well, there you have it. Ten of the most expensive logo designs of all times. Some of these companies decided to change their logo to draw attention, challenge a competitor, or they were forced to change it due to a company sellout. Whatever the reasons, they spent a huge sum of money for something that could have been done at a much lower price - however, that doesn’t mean you and your business need to do the same. Putting in the time and effort to create a logo of your own is a great way to cut company costs.
Case in point: One of the most successful logos ever created was the Coca-Cola logo, hand-drawn by one of the co-founders originally that cost absolutely nothing.
With so many useful tools and resources online, it’s important to take advantage of what you have before you. Write down a few ideas on what you would like in your logo design, try a few different tools, and if necessary, hire a design company to create exactly what you are looking for.
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