The world of marketing is rapidly changing, and if you are already working in the industry, you might have noticed the shifts. If you feel like you are stuck in your marketing position and all your supervisors are younger than you, as they know more about the contemporary methods than yourself, it might be time to change the odds and take care of your career progression by enrolling for some of the online courses that can land you in a marketing management position. Read more below.
1. Social Media
No marketing campaign is complete without social media promotions in 2018, and if you would like to catch up with Millennials, it might be a good idea to learn the basics of writing for the new audience. There are plenty of online courses available from accredited institutions, and you can show off your knowledge by putting what you have learned into practice to secure your well-deserved promotion.
2. MBA or Management
You can also study business administration and management. If it’s been a couple of years since you have gained your college degree, it might be time to update your knowledge and catch up with the latest theories. You can complete your courses online or part time. It is worth to invest in courses such as an online bachelors degree in organizational leadership as well, as you can gain a better understanding of how organizations work and departments communicate.
3. Web Programming
Programming websites and writing scripts seems to come natural for Millennials, but you can learn the skill as well. There are plenty of online colleges that can teach you the basics, so you can add value to the sites you create or come up with ideas for your customers that will get noticed not only by clients but also your supervisors.
4. App Development
Some people say that apps hold the key to future communication. An increasing number of companies use apps for branding and marketing. If you can learn everything about creating engaging and effective apps that will become popular, you can provide more value for your company and your clients than most of your colleagues. As a result, you can save money on outsourcing and will be more likely to get a promotion.
According to some marketing experts, marketing is a numbers’ game. While this is not entirely true, if you learn statistics, you will be better at predicting campaign outcomes, calculating return on marketing investment, and work out the conversion rates of each landing page. While most of the statistics are delivered through the marketing software platform, there are some things that you will have to manually work out. Statistics is an important skill in marketing.
If you would like to advance your career in marketing and get a management position, it might be time to go back to college or seek online education. The above skills can enhance your career opportunities and open new doors. Choose the skill you believe your company needs most to get that promotion.
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