The good news is as more small business owners embrace digital marketing, more business websites are going live. If you're currently looking to build a website, you have to make a choice between doing it yourself and hiring a professional designer.
Which way to go? In this article, we're sharing 7 benefits of a website which has been put together by a pro. Keep reading to learn more!
1. Attraction At First Sight
Attraction (and possibly love) at first sight doesn't only apply to romantic relationships. In business, you want your products, including website, to capture potential customers' attention the moment they set eyes on them.
A professionally designed website has the looks to charm users at first sight. If users find it attractive, they are more likely to stay longer, navigate to other pages, try out various features, and even bookmark it.
At a time when the average human has an attention span shorter than that of a goldfish, don't make the mistake of building a crappy business site.
2. Everything Custom Made
As an entrepreneur, you go to extreme lengths to develop a unique brand, products, and content. But when it comes to business websites, most owners have no problem developing sites with stock themes, and this is where they lose it.
You see, the average internet user visits at least a handful of sites every day. If a potential customer is looking to buy a product from a local store, it's likely they will land on your website, as well as that of your competitors.
Do you think the shopper will buy from you if your website looks similar (or loosely similar) to that of another business? Certainly, the shopper will avoid both businesses.
If you don't want to end up in such a predicament, hire a professional website designer. You'll get a custom design that not only attracts but also gives your business a touch of uniqueness.
3. Compatibility with the Latest Technologies
Desktop computers have been our gateway to the internet for decades. But in 2016, mobile devices accounted for 51.2 percent of all web traffic.
It even gets better. Today, we can access the web from multiple devices, from a 3" smartwatch to a 75" smart television.
Is your website compatible with these technologies? Does a user accessing it on a smartphone have the same experience with a user accessing it on a desktop? If you answered no or aren't sure, it's time to get a professional designer, like LinkNow.
A pro will ensure your website has a responsive design. This means it's able to respond to the user's behavior based on device screen size, orientation, and platform.
4. Need for Speed
On the road, speed kills. But on the web, speed is your friend.
47% of internet users expect a website to load in 2 seconds. 40% won't hang around if it takes longer than 3 seconds to load!
Yet, one of the mistakes you're likely to make when you don't outsource website development to a pro is failing to optimize it for speed. As a result, you'll lose customers not because your products and services are poor, but because online shoppers lack the patience to wait for your site to load.
A professional web designer knows 2 seconds is the web speed standard. They will build you a small business site which meets, and even beats, this standard. This will involve choosing a reputable web host and installing plugins which don't hamper speed.
5. Avoid Unnecessary Downtime
Downtimes are the bane of many online companies and customers. And sometimes they are out of your control.
When your hosting provider suffers an outage, for example, your site will experience downtime. There's little you can do about it. However, there are ways to monitor the uptime of your site and also get emails and notification alerts if and when your site goes down.
But, there are self-induced downtimes. A combination of poor-quality code, maintenance lapses, incorrect DNS configuration, and other issues under your control can cause frequent downtimes.
To avoid unnecessary downtimes, a professional designer is the solution. These pros are meticulous. Expect them to put together a site that won't go down unless external factors come into play.
6. Get an SEO-Friendly Site
The end game of any small business website is to rank on the first page of search engine results.
There are several elements that go into creating an SEO-friendly site. From domain name selection to the website design, you need to get all the elements right. But unless you're an SEO expert, you won't know all the bolts and nuts which will tighten a site and make it ready for search engine visibility.
Your small business website stands a strong chance of ranking highly on Google and other search engines, but only if you let an experienced designer screw it together.
7. Increased Business Reputation
Quality of products and customer services are the core contributors to your business reputation. But in the digital age, offline reputation alone isn't enough. Your online reputation also matters, and your website is the starting point.
With a professionally developed site, preferably with a custom design, internet users will take note. They'll be more motivated to leave positive comments and reviews for your business. That's how you build your digital reputation.
Let Your Small Business Reap the Benefits of a Website
Lack of sufficient funds is the main reason many small business owners don't invest in a website. Having read these benefits of a website, though, you shouldn't be afraid to raid your marketing budget and make room for website development and maintenance.
Need more small business tips? Keep tabs on our blog!
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