protect customer data
Computing Technology Big Data Customer Zone Security
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Computing Technology Big Data Customer Zone Security
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Key Ways to Protect Customer Data from Hackers

Annie Qureshi - Sep 12, 2017

While there are huge benefits of selling online for both businesses and consumers, it is also a fact that, with the increase in digital transactions, there has come a marked rise in the number of hackers who are trying to break into business computers and accounts in order to crash systems, hold information for ransom, […]

sustainable contracting business
Business Sustainability
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Business Sustainability
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Running a Sustainable Contracting Business that Will Survive the Toughest Recession

Annie Qureshi - Aug 20, 2017

The contracting industry is always going through Boom and Bust cycles. Business can be great for a couple of years and then completely collapse the next. This explains why Donald Trump made billions from the real estate market before several of his corporations had to file for bankruptcy. Trump’s personal wealth was protected from his […]

b2b content marketing
News Marketing Content Marketing B2B
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News Marketing Content Marketing B2B
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Attribution Insights for Superior B2B Content Marketing

Annie Qureshi - Aug 14, 2017

Content marketing has transformed B2B marketing over the last few years. According to the Content Marketing Institute, 80% of B2B brands have a content marketing strategy. While content marketing can be a valuable way for brands to engage with new clients, it must be based off strong data and a detailed understanding of client behavior.  […]

user behavior report
Technology Big Data Customer Zone
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Technology Big Data Customer Zone
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How to Measure the ‘WHY’ Behind User Behavior?

Annie Qureshi - Jul 03, 2017

In our data-obsessed world, collecting user data is easier than ever before. Analyzing it and sifting through it to find valuable insights, however, still presents a huge challenge for businesses. Tracking the success of your website or mobile app has not only become necessary, but crucial as well. Traditional analytics focus on measuring key metrics and […]

house flipping
Business Finance
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Business Finance
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House Flipping Strategies that Increase Your Odds of Success

Annie Qureshi - Jun 22, 2017

Around the turn of the century, house flipping became a popular fad for people that wanted to make money quickly. Some investors discovered that it could be very lucrative. However, plenty of house flippers lost their entire investment. If you want to succeed in this business, you need to know what you are doing. You […]

customer satisfaction journey experience
Business Customer Zone
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Business Customer Zone
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Research: Business Cleanliness Key to Customer Satisfaction

Annie Qureshi - Jun 19, 2017

You recently trained your employees to be more responsive and tactful. They are more polite and helpful than your competitors. However, your customer service ratings continue to suffer. What is going wrong? The problem could stem from your inability to keep your facilities clean. Cleanliness Plays an Important Role in Customer Experience Customer service has […]

programming languages 2017
Technology Programming
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Technology Programming
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New Programming Languages Developers Should Master in 2017

Annie Qureshi - Jun 16, 2017

There are currently over 730 different programming languages in the world. The list continues to expand every year. While some languages have been in demand for nearly 20 years, such as the C# and JavaScript, newer languages are becoming necessities. Here are some newer programming languages that developers will need to know in the coming […]

text messages spam
News Technology
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News Technology
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FCC Takes New Aim at Text Message Spam

Annie Qureshi - Jun 08, 2017

Email spam has been a huge problem since the beginning of the Internet. However, text message spam is just as bad, even if it doesn’t get us much attention. According to studies from 2013, about 72% of Americans have received text message spam. Anecdotal reports suggest that this figure is even higher today. The Federal […]

social media marketing
Social media Marketing
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Social media Marketing
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Unique Copywriting Rules for Social Media Marketing

Annie Qureshi - Jun 07, 2017

Too many marketers believe that the practices that work best in some mediums are ideal for social media. Unfortunately, that simply isn’t the case. If you got a great ad working on Google Adwords, you can’t expect it to work on social media. Here are some reasons social media marketing is different and what practices […]