In the business world, we’re forever looking for ways to make our companies look respectful and trustworthy. We achieve it in a multitude of ways. We offer the best customer service, provide money back guarantees, and much more.
But, it’s possible that’s not all it takes to get everyone on board. It’s certainly not all it takes to create a company with principles. Instead, turn your attention to issues which you could make a big difference to. As well as helping you do your bit, this is sure to show that your company cares. It’ll ensure staff are happy to work for you, and your customers are more willing to seek your services. And, it’ll make a massive difference to the world we live in. It’s a no-lose situation.
So, what are these causes you should support? Obviously, the details will vary depending on what you can realistically achieve, and what matters most to you. But, there are three primary areas which are worth considering in the modern climate.
It’s a word we hear a lot on the news, and on social media. And, there’s a good reason for it. While discrimination is still rife in many ways, more of us are becoming aware of the lack of diversity. And, many of us are making efforts towards bridging that gap. If you look around your office and see an able-bodied, white workforce, you might want to think about this. By providing a diverse team, you do away with archaic systems while also ensuring the work on offer is as varied as possible. People from different backgrounds can bring a whole new way of thinking to your office. Of course, you should never employ someone purely for diversity purposes. But, it’s worth knocking down barriers and broadening your employment horizons. It might surprise you.
With many big companies dodging their corporation tax, more and more people are turning away from the business world. Instead, they opt to buy local, which is a good thing, but not for your company. To prove that you ‘aren’t like the rest’, adopt local ethics, and give back to communities with charity work. This could be anything, from hiring out business space for charity events, to a donated refrigerator when you’re refurbishing the staff room. It may also be worth keeping charity pots around the office and making regular donations. These efforts will make a big difference, and will show you for a company who really does care.
And, with global warming ever-worsening, it’s worth making your office greener with a recycling initiative. By cutting down on the waste you produce, you can again make a huge difference. And, it’s not even as though you have to go out of your way to achieve this goal. All it takes is placing recycling bins in the staff room. Then, encourage everyone to separate their waste. Your staff will appreciate the effort and are sure to get on board with what you’re attempting to do.
Featured Image from Shutterstock / By Alexander Supertramp