When it comes to wanting to move your business forward, I can imagine that you might be feeling a little unsure about what direction to take. You may have your website, a basic presence online through social media accounts, but in a saturated market of online activity and businesses cropping up everyday, how do you stand out from the crowd? The truth is, you have to be proactive, and it is something you also have to be consistent in. A marketing strategy can be an excellent way to prioritize your focus on the things that you want to do.
However, with so many different options what could be right for your business? What would work and what perhaps wouldn't suit your business style or image? I wanted to share with you some of the best marketing strategies you could consider and see if you could move your business forward in any way. I hope it gives you the incentive to try out new things and perhaps build your business up and move forward to be the success you have dreamt it to be.
Grow your social media following organically
One of the first things you should think about doing is growing your social media accounts organically. This means that you work hard to grow you following by engaging with your audience, sharing posts consistently and also knowing the best times to post to get the maximum reach. Using hashtags can also help you reach a wider audience and following and liking status update and pictures within your niche could also help you. Thankfully, there are many articles online full of tips and tricks to help you organically grow your social media following.
Try competitions and freebie
You may want to think about trying different posts when it comes to growing your social media. Competitions and freebies are a great way to do this. Giving things away is always going to raise the interest of others, and you could ensure that you then keep that audience then engaged with future posts and may even entice people do business with you in the future. Many businesses do things like this to get some interest around their business and brand fast and effectively.
Gain customer feedback and reviews
When it comes to good marketing and advertising, often the best way to get more customers is to share your existing customer experiences. A great way to do that is through reviews and feedback and then showcasing them online. This really helps to build up brand loyalty and trust as well as being a great way to encourage more people to deal with you. You could also share this feedback through social media updates.
Share content differently
When it comes to sharing content, there are so many ways that you can do that these days. A website is your main hub, and the content you have on there is vitally important. The content needs to include keywords and can also help you with things like your seo strategy. An SEO agency is often one of the best ways to utilize this. But you could also share content through online blog articles. This is another way for you to share information about your brand and business. When it comes to social media, you could also try and share the content differently. You could do it through video content, images and editing them differently.
Try being the local expert
The next thing to think about would be how you are perceived locally. There is a new trend these days that encourages people to shop local and shop small, and so more and more people are discovering what businesses and brands they have in their local area. So now is the time to be the local expert in your area. This will encourage people to use your business and brand and it can also help you to be introduced to a whole new set of customers.
Get involved in community events
If you want to really get ahead with the local advertising side of things then you may want to think about getting involved with local community events. Many local communities hold events such as fetes in the spring and summer and having a stall or sponsoring events can be a great way to really open up your brand and business to a new set of customers. It also encourages you as a business to not hide behind the computer screen and to think about a new direct marketing approach that focuses on one area. Which of course, can then be expanded as and when you move forward with your business and brand.
Work with a charity
You might also want to think about working with a charity. This could be a local charity where you will both benefit from advertising opportunities and funds being raised for a good cause. Sponsoring a charity through events and fundraisers really opens up the market for where your business can be seen. But you don’t necessarily need to stay local. You could consider working with national charities or specifically with something that is close to your heart in terms of what the charity is raising funds and awareness for.
Try marketing locally
Finally, why not try different methods of advertising and marketing locally. First of all, you could consider a local leaflet drop. Specific to housing estates and roads, dropping leaflets in through the door is a real direct way of advertising and does have a small outlay in terms of cost. Other methods might include local advertising in terms of local radio and local papers. This gives you a direct market local to you that can help you target your market more effectively. It can also help you work on being the expert in your local community, which can only be a good thing.
So, there you have it, some of the tips and suggestions for marketing strategies. I hope they will help you to move your business forward.
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