It is estimated that there will be more than 3 billion social media users by the year 2019. Social media platforms were established to provide new communication channels, but they’re far from basic networks used to keep in touch with old school friends. Social media also plays a vital role in the promotion of products and services, and for a growing number of businesses, it is an integral part of a wider digital marketing strategy. If you’re keen to capitalize on the growing popularity of social media and catapult your business into the stratosphere, here are some tips to help you become a social climber.
Pinpointing your target market
Before you launch a social media campaign, it’s essential to pinpoint your ideal customer. Although social media may seem like a relatively small area of marketing, there are multiple platforms and sites available, and some are much more likely to appeal to certain groups of people than others. Think about who you are trying to sell to, and collect information about that client and their online habits. Conducting research and analyzing online behavior can provide you with valuable data linked to the sites that are most popular within the chosen demographic and the kind of content that is most effective. Statistics show that Facebook and YouTube are the most dominant powerhouses, but young people are more likely to spend time on Instagram and Snapchat.
Understanding what customers want
Social media marketing isn’t always successful. You’re not guaranteed to experience a surge in sales as soon as you open an account or share your first post or video clip. To reap the rewards, you have to devote time, energy, and effort to building a strategy that will appeal to your customers. To do this, it’s incredibly important to understand what consumers want. If you’re new to the world of digital marketing, it’s worth working with an agency that specializes in this type of marketing like Appiloque. You can take advantage of inside information, knowledge and experience to create a campaign that will attract, engage, and enthuse customers, and hopefully, increase your profits as a result.
Monitoring your performance
Once you have accounts, profiles, and pages set up, it’s crucial to monitor your performance for continued success. Use analytics to gauge the level of interest in your posts, and utilize data to optimize results. If you find that certain types of content are more appealing than others, stick with this approach. You can also use information to help you decide when to post. Research suggests that people spend the most time on Instagram during the evening, for example. Afternoons tend to be quieter, as a large proportion of Internet users will be at school, college or work.
If you own a business, it’s vital to get your marketing strategy right. If you’re not already making hay while the sun shines, and taking advantage of the ever-growing popularity of social media, it may be time to pursue this avenue. If you are keen to get involved, conduct market research to get to know your target market, analyze data, polls, and surveys to gain an insight into what customers want, seek expert advice, and keep an eye on your performance to achieve continued success.
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