How to Successfully Market Your Next Online Course
Online learning has grown considerably over the past few years.
Have you ever considered selling an online course? Over the past few years, this has become a very profitable niche. But in order to be successful, you have to make sure you have the right marketing strategy in place.
Online Courses on the Rise
Online learning has grown considerably over the past few years. When it comes to online learning in the academic sector, growth rates tend to land somewhere between 3 and 4 percent CAGR. But even more importantly – at least from a business marketing perspective –the increased acceptance of online learning as a whole has created more demand for online courses in other niches.
People are no longer just interested in getting a two- or four-year degree from an online institution. You have teenagers taking online photography courses, grandparents taking courses in how to use their smartphones, stay at home moms taking courses on starting their own home-based businesses, etc. People want convenient learning and are willing to pay for expertise.
When you study the numbers and observe the trends, you can’t help but get excited. There are ultimately only two legitimate ways to make extra money online: (1) create a website and monetize it, or (2) sell a product. Creating and selling an online course allows you to blend the best of both worlds. But if you want to be successful, you’ll have to consider the following:
1. Personality Makes All the Difference
Study the most successful and profitable online courses and you’ll recognize that they do a really good job of allowing personality to shine through. Instead of just showing boring slideshows and recording monotonous voiceovers, the instructors record video content and delight students with magnetic personalities, humor, and passion. If you want to stand out amid the other courses in your niche, you’ll need to do the same.
2. Nail the Landing Page
Almost every successful online course has a high converting landing page designed for funneling traffic and moving customers to action. You’ll need to do the same. In fact, if you’re really serious about generating revenue and creating satisfied customers, you’ll want to set up an entire funnel of pages that ultimately push people towards the lessons. Expert Shane Melaugh has some good advice on exactly how to do this.
3. Get the Title Right
A lot of marketers make the fatal mistake of treating their course title like an afterthought. They develop good content and suddenly remember they need a title. So they throw some words together and hit publish. Huge mistake! People are going to find your course by typing in certain keywords. If your course title doesn’t contain these keywords, you’ll be out of luck.
As marketer Tyler Basu says, “Use a tool such as Google’s Keyword Planner or Buzz Sumo to identify the most popular keywords related to your course topic, and include those keywords in your course title. This will help to position your course as exactly what a potential student is looking for as they search for your topic online.”
4. Publish a Promo Video
People are naturally going to be a little hesitant to buy your course if they don’t already know who you are. In order to overcome some of this friction, you should create a three to five minute promo video and publish it on YouTube and your social profiles. This gives people a chance to get to know you and allows you to deliver one more sales pitch.
Don’t be fooled – course content is important – but it’s impossible to be successful without prioritizing marketing. You can have the best course on the entire internet, but you won’t earn a dime if you can’t draw people in.
As you develop your next online course, be sure you put marketing first.
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