media monitoring digital marketing
News Social media Marketing
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News Social media Marketing
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3 Ways Media Monitoring can Help You Disrupt Your Marketing Communications

- Jul 05, 2017

You may initially think that media monitoring is just about public relations and monitoring what people are saying about your brand. It is definitely about these two things, but not only these two things. There are many other ways that you can use your media monitoring tools to advance your marketing and communications efforts. Today,…

e-commerce branding
News Startups
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News Startups
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For e-Commerce Brands, these 2 Factors Impact the Bottom Line

- Aug 10, 2017

For both start-ups and larger brands taking their company online, e-commerce represents an incredible opportunity. With 71% of consumers feeling that they can score a better deal online, it’s no surprise that customers are increasingly turning to their phones and tablets to find great deals (even while in-store). There is a difference between scoring a…

b2b content marketing
News Marketing Content Marketing B2B
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News Marketing Content Marketing B2B
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Attribution Insights for Superior B2B Content Marketing

- Aug 14, 2017

Content marketing has transformed B2B marketing over the last few years. According to the Content Marketing Institute, 80% of B2B brands have a content marketing strategy. While content marketing can be a valuable way for brands to engage with new clients, it must be based off strong data and a detailed understanding of client behavior. …