If yours is a business that sells products and items and not just services then, in this day and age, it simply must be selling whatever it is that it sells online. Yes, if you truly want your business to be keeping up with the competing pack then it simple must be embracing the online marketplace and, specifically, ecommerce. What’s more, it should be doing all it can, all the time, to increase its ecommerce sales.
To find two pieces of advice on how to do this, make sure to read on.
Do specific things to covert that window shopper into a customer
Ecommerce is fundamentally the same as normal, physical shopping in the sense that window shoppers need to be converted into fully-fledged customers as soon as possible. But, the way you go about doing so in the online shopping realm is different to that of the physical. Yes, when it comes to improving conversion rates online you have to do some very specific things: you have to repeat your information on the products you sell as many times as possible on as many different platforms as possible, such as you on your business’s website and social media platforms; you have to offer discount and coupon codes in order to not only grad custom today, but also for tomorrow; you have to decrease loading time on your ecommerce site and ensure it is up at all times; you have to offer a free returning system; and you have to offer free or cheap shipping. When you do all of these specific things you will find your ecommerce site more than likely to convert that illustrious window shopper into a valuable customer.
Cross-selling is the act — no, the art — of being able to convince a customer they need to buy something else in order to get the most out what it is they have already bought or are about to bought. And, you should embrace this art by, well, embracing it on your ecommerce site. To do this you should be ensuring that when potential customers look at specific items or put specific items in their basket — or in other words dedicate themselves to an item — other items that could enhance the use of this dedicated item are popping up naturally on the customers screen. By doing this you will be playing to the fact that, one, customers like to feel as if their needs are being catered to, two, customers generally like buying in bulk, and three, customers are far more likely to buy things they didn’t set out to buy when it appears to them ‘naturally’ and they do not have to go far to look for it themselves.
As a business owner, if you want your business to flourish in the modern world of commerce (which you probably do), then you need to be embracing ecommerce. What’s more, you need to be seeking to drive, increase and maximize your ecommerce sales at all times — to do that, make sure to take heed of the advice above.
Shutterstock featured Image - By HAKINMHAN