Market research. It’s one of the top methods out there on the market for making sure you find the gap customers have been waiting for. A business cannot operate without knowing their product is necessary to bridging this gap, and that makes getting customers is half the fight of running a successful business. But, there are ways of making it easier!
And one great way to do so is by including your customers in the review of your business model. After all, how are you going to know you’ve done a good job with your business if you don’t know what your customers think or where they come from? Here’s some ideas on making sure you know exactly what kind of people you’re selling to, and how to reach them when you need to.
Monitor Your Click Conversions
The analytics of your website, when researched thoroughly and kept on file, will show you where the most click throughs come from. If a user has entered via your social media adverts, you’ll know. If they found you themselves in a simple search engine, you’ll know. Once you understand where the most of your customers come from, you can market much better accordingly.
You can also direct your marketing campaigns more fluidly, as you know the areas that both bring in the big money and the areas that don’t have any effect on your business whatsoever. If you know where you actually can capitalize on your sales, you can drop some promotional codes to bring more and more of the same kind of people to you.
As an up and coming business, chances are you’re using pre-established platforms as well as your own retail website to sell off your products. So if you’re getting the majority of people stumbling across you via your products being marketed on different sites such as Amazon, make sure your brand name and actual website are prominently displayed.
Track Every User
It might seem a little invasive at first glance, but knowing where every single customer that comes through your website comes from is an extremely Cost Effective B2B Sales Tool. When you know the anonymous people buying through you who deliberately don’t set up an account, you’re once again going to have a better look into the marketing world.
Even if you don’t track the kind of users who come to you, try to make sure you get their email on file when they first visit you. Open up a mailing list they can submit their contact details to, or simply require them to become a member to buy through you. It’s effective and reminds the customer who you are; your emailing list is going to expand and expand, and you’ll have more people receiving notifications, meaning they can review you when you most need it.
Your customers are usually going to come from the same place, and find you through similar channels. Simply be aware of these and always use them to your advantage.
Featured Image - Shutterstock / By astephan